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2022

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11

The difference and level of purchasing agricultural machinery in rural areas are prominent


Because of the vast region and the distribution of rural areas is relatively dispersed, the purchase of agricultural machinery is also difficult to concentrate like urban people, which leads to the difference and level of agricultural machinery purchases in rural market. First, the purchase level of agricultural machinery is different among rural areas, and the demand for agricultural machinery products is different in different rural plains, hills, grasslands, mountains and rivers. Second, in rural areas, even if different farmers in the same region have different levels of wealth, there are differences in the purchase of agricultural machinery. Thirdly, our rural market is also stratified, which can be roughly divided into three layers of ladder market, namely the east coast, the central plain and the western inland. Farmers in these three layers of ladder market also have different consumer psychology and consumption structure in agricultural machinery consumption.